Archive for the ‘Artwork’ tag

Has Technology Gone Too Far?

Has the essence of creativity been lost through the advancement of technology?  As designers of the old school where creativity was held in high esteem through the production of hand drawn visuals, artwork and good old fashioned use of greymatter.  On numerous occasions over the years we have heard it said ‘my kid can do better’.  We have to ask ourselves ‘How are designers valued these days?’  The computer should only be seen as a tool and a means to an end.  Designers can run the risk of letting the computer dictate to them, so what we are trying to say is BRING BACK CREATIVITY!