With 16 years of sector experience to call upon, 2b:creative is highly and demonstrably qualified in managing the specific demands of creating impactful marketing assets for both the 2nd level and 3rd level education sectors. We have a highly developed understanding of the design principles necessary to create engaging publications that retain the gravitas of educational establishments.
This experience includes a clear and unambiguous understanding of the target audiences and their informational needs. This is particularly true of education in an era when potential pupils and their influencers have become increasingly sophisticated in terms of their communication preferences. We are also acutely aware that it is no longer sufficient to consider the ‘stereotypical’ or ideal pupil – learning today is a complex mix of educational, vocational and pastoral factors and the unique character of your school and its values derive from your attention to them. Capturing this uniqueness and the individuality of your institution is a process we are ideally positioned to help you with.
The following information relates to the engagement with St Louise’s College in Belfast, during the design and production of their 2018 Prospectus.